International Business
International Business
€ 18.00

Author(s):Dr. Shireesha Manchem
ISBN:978-3-96492-651-7
Language:English
Pages:163
Edition:1
Publication Year:2025
Publisher:Weser Books
Seller:Weser Books


In stock




DESCRIPTION

This textbook on International Business offers a well-structured and insightful exploration of global trade and commerce. It begins by explaining the meaning, concept, and characteristics of international business, highlighting its connection to globalization and the differences from domestic business. It then examines key theories of trade and investment, the role of foreign direct investment, trade barriers, and regional economic integration. The book also covers international financial systems, including the IMF, World Bank, and foreign exchange markets. Later chapters focus on strategies for entering international markets and managing global operations, including exports, logistics, marketing, HRM, R&D, and financial management.