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Digital Influence & Innovation: Transforming Management, Marketing, and Media Landscapes in the 21st Century
€ 18.00
Editor(s)
:
Dr. Hoori Nadir, Dr. Afreen Fatima, Dr. Saiyid Saif Abbas Abidi and Dr. Brahmvesh Kumar
ISBN
:
978-3-96492-678-4
Language
:
English
Pages
:
148
Publication Year
:
2025
Publisher
:
Weser Books
Seller
:
Weser Books
In stock
DESCRIPTION
This compiled, edited book addresses new technologies in the areas of management, marketing, and media. It brings together a disparate collection of research that considers central 21st-century themes, including AI, blockchain, fintech, ESG investing, and digital storytelling. The book evaluates how those technologies affect organizational strategy, consumer behavior, and financial systems. From a more critical perspective, the book discusses the dilemmas associated with those themes, such as issues of data privacy, security, and the need for digital literacy. By coupling conceptual and practical, it attempted to provide a monograph that could stimulate discussion across disciplines, and provide practitioners and policy makers with some understanding of the rapidly changing digital landscape.